Our bespoke shopper research program highlights who shops, the way they buy, and how touch points influence their decisions. We uncover insights at a total store level, then apply category-specific research to create sales.
evo’s proprietary library underpins the agency’s expertise in doing business with key retailers. Our library provides the latest intelligence across every retail channel in Australia, to better inform all our shopper marketing strategies and tactics.
This active program involves every member of the evo team in gathering current intel, and sharing examples of in-market work that inspires us. These regular Shopper Safari findings are applied to projects we undertake with every one of our clients.
Our structured approach for uncovering the most important elements in creation of intense responses, including: Attitudes – how an audience lives and thinks; Behaviours – how they act; and Relationships – how they interact with the category, brand and retailer.
evo’s tool for wrapping all the gathered intel into a single, penetrating statement that identifies the core of the marketing challenge. ‘The Enemy’ is never a competitor brand, it’s the key behaviour change that will generate sustainable success.