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Evo - Shopper Marketing Agency | Behind the Scenes on the Birch & Waite Shoot
shopper marketing, shopper, shopper activation, activations, promotions,
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Behind the Scenes on the Birch & Waite Shoot

04 Aug Behind the Scenes on the Birch & Waite Shoot

Posted at 15:50h in Shopper by admin

Birch & Waite approached evo to launch a range of batch-crafted sauces for the professional food service industry. We identified a critical lack of differentiation between these high-end sauces and low quality mass produced alternatives, then used an impactful creative approach to integrate a successful launch across multiple media and target groups.