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Evo - Shopper Marketing Agency | Purina P.E.T. Program
shopper marketing, shopper, shopper activation, activations, promotions,
164
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Date

20 November

Category
Promotional Marketing, Shopper Marketing
About This Project

By leveraging the tension pet parents feel between wanting to give their pets the best care, but not having adequate time or knowledge to do so, evo created the ‘Play. Eat. Train. (P.E.T.) Project’ for Purina. We engaged shoppers online and in Woolworths stores, inviting them to join the program to do better by their pet, and rewarding them with offers that encouraged repeat purchases.