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Evo - Shopper Marketing Agency | Pernod Ricard – Easter Wines
shopper marketing, shopper, shopper activation, activations, promotions,
14991
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Pernod Ricard – Easter Wines

Category
Shopper Marketing
About This Project

Pernod Ricard identified Easter as a major social and wine consumption season, and asked evo to activate their sales through the pre-Easter period. Our research identified a lack of purchase planning before Easter, so we created an eye-catching campaign that inspired shoppers to prepare for a wonderful, social weekend by stocking up on premium wines from Pernod Ricard’s portfolio.