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Evo - Shopper Marketing Agency | Pernod Premium Winter Reds
shopper marketing, shopper, shopper activation, activations, promotions,
14997
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Category
Shopper Marketing
About This Project

Pernod Ricard challenged evo with premiumising their winter red wine brands. Our creative solution was built on the insight that “a good night in needs a good red wine”. By portraying a range of attractive winter occasions in a rich, warm style we aimed to entice shoppers to make more of their winter nights.

Each occasion we portrayed was signed-off with “Just add a great red”, effectively giving shoppers an inspiring and easy-to-follow formula for a memorable winter’s evening. Added to this were relevant easy to enter promotions tailored to each retailer. The result was impressive and the campaign received a Popai Gold award in the liquor category in 2014.