Pernod Ricard challenged evo with premiumising their winter red wine brands. Our creative solution was built on the insight that “a good night in needs a good red wine”. By portraying a range of attractive winter occasions in a rich, warm style we aimed to entice shoppers to make more of their winter nights.
Each occasion we portrayed was signed-off with “Just add a great red”, effectively giving shoppers an inspiring and easy-to-follow formula for a memorable winter’s evening. Added to this were relevant easy to enter promotions tailored to each retailer. The result was impressive and the campaign received a Popai Gold award in the liquor category in 2014.