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Evo - Shopper Marketing Agency | Kellogg’s Free Book Promotion Case Study
shopper marketing, shopper, shopper activation, activations, promotions,
15658
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Kellogg’s Free Book Promotion Case Study

Date

March 24, 2017

Category
Design, Digital, Promotional Marketing, Shopper Marketing
About This Project

Who would’ve thought a consumer promotion could deliver so much more than just sales results?
Kellogg’s came to us with a challenge – get mums reappraising and feeding their kids cereal again.
We came back with a consumer promotion idea that was simple yet insightful, creating something that brought families together with their favourite breakfast brands.
Not only did this deliver amazing results, most importantly, we got parents spending quality time with their kids, and that’s what we’re really proud of.